What is Keyword Research

 

Did you know?

That a significantly large number of people usually turn to the internet and do a little research online before spending money on products and services offline. Google estimate that this figure could be as high as 61% of all consumers in South Africa. You need to understand that all this product research is driven by the use of specific keywords. In this article I will try to explain briefly, what is keyword research and how you can benefit from investing in this process.

How does keyword research tie up with search engine optimization SEO?

Without performing a comprehensive keyword research exercise you have no way to fully understand the dynamics of the web traffic that you are interested targeting. This makes keyword research the most important aspect of any online marketing project and without a doubt one of the highest return on investment activities in search marketing.

I see a lot of new clients that have been seriously disillusioned by so called SEO specialists that have promised the world regarding getting on page one. These guys charge a fortune and sometimes they even deliver great search results. Unfortunately, more often then not this SEO work is carried out without the correct keyword research and analysis thereof.

The importance of ranking for the right keywords.

Investing in the right keywords can make or break your website and in many cases your business. By carefully researching your target market’s keyword demand, you can not only learn which search terms and phrases to target with SEO, but also you can learn more about your potential customers in general.

REMEMBER – It’s not always about getting visitors to your site, but about getting the right kind of visitors.

Keyword researchI hope that you found this information useful and hopefully you would consider getting hold of us so we can assist you in heading down the correct path towards driving great leads to your website.

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